Trade marks

Trade marks

A trade mark is a legal shield which underpins a successful brand. It identifies your business, and carries your unique message to the market. It can protect a domain name and prevent brand theft, and brand encroachment. It can become enormously valuable, both to your ongoing business and as an asset on the balance sheet.

We have a strong and successful team of trade mark professionals, who work with clients in all business sectors – including FMCG, media, financial services, IT, life sciences and engineering. Our team includes expert trade mark attorneys, solicitors and paralegals.

Our trade mark attorneys have much more to offer than superior legal skills. Their communication skills – the ability to listen, analyse, explain and persuade – are crucial for the best work. Their commercial skills allow them to understand your business and advise you in a long-term strategic way.

Our trade mark professionals are experts in securing trade mark rights. We also work with our clients in many other ways.

Protection and strategy

  • Assessing your requirements and providing the best trade mark attorney team to work with you
  • Working with you to identify available and protectable trade marks effectively
  • Securing your position by establishing robust trade mark protection
  • Creating and implementing national/global trade mark filing strategies
  • Preparing, prosecuting and maintaining trade mark rights throughout a brand’s lifecycle.

Competitor and strategic issues

  • Conducting competitor studies, preventing encroachment and monitoring competitor trade mark filings
  • Conducting infringement clearance studies to safeguard your new product launches
  • Advising on the validity of competitor trade mark registrations
  • Transacting trade mark rights by negotiating sales and purchases, and licences in and out
  • Developing trade mark protection strategies which maximise your financial benefit.


  • Conducting opposition proceedings directly, in the UK or EU Intellectual Property Offices
  • Defending our clients’ trade mark rights
  • Challenging competitor trade mark registrations
  • Managing disputes worldwide, including oppositions, cancellation and infringement actions, and domain name disputes
  • Negotiating settlement agreements when this is the best course for our clients.

Our practice areas include:

  • Anti-counterfeiting
  • Branding
  • Copyright
  • Digital technology
  • Engineering and construction
  • Fashion and beauty
  • Filings and applications
  • FMCG and consumer healthcare
  • Food and beverage
  • Franchising
  • Licensing
  • Manufacturing
  • Pharma and biosciences
  • Professional practices
  • Retail
  • Sports and leisure
  • Valuation
Wednesday 25 September

In 1962, the Royal College of Physicians first recommended stricter laws on the sale and advertising of tobacco products.

Learn more
Wednesday 25 September

Gin is big business, worth over £600m in the UK as reported by the Wine and Spirts Trade Association.

Learn more

Our people

Our highly dedicated and experienced team of attorneys combine a broad range of legal and technical expertise with real-world commercial insight.

Alternative practice areas


By continuing to use this site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.