Par for the course: Intellectual Property in golf
This article investigates current patent filing data amongst major brands, and broader industry activity within the sport of golf.
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Standard-essential patents (SEPs) sit at the sharpest edge of patent law. They combine complex technology, multi-jurisdiction litigation risk and (F)RAND licensing obligations to present unique challenges that demand particular expertise. The historical success of standardisation in the fields of telecommunications, networking and audio-visual coding, along with the increasing importance of interoperability, means these principles are beginning to apply in an increasing range of sectors and emerging technologies. This includes artificial intelligence, quantum computing, healthcare and green tech.
Our team advises both patent holders and implementers alike on the full spectrum of SEP/FRAND issues. From working with rights holders to build and monetise robust SEP portfolios to performing detailed essentiality reviews in support of licensing and enforcement campaigns, our team leverages its experience developed inhouse and from the frontlines of groundbreaking litigation to support your needs.
We offer:
We advise across the full SEP lifecycle – from drafting and prosecution and developing claim-chart evidence, to FRAND strategy, negotiations and contentious proceedings – so standards-driven innovation can be protected, commercialised and scaled.
Below are examples of our recent work:
SEPs for a global electronics company and second largest patent filers at the EPO. HEVC is successor to the MPEG4 technology which was used to encode video information stored on Blu-ray Discs and transmitted in early high-definition digital video streams. We helped our client to protect its investment in developing hardware/software for 4K ultra-high-definition TVs by securing standards-essential patents underpinning the coding schemes used by these next generation technologies.
Drafting numerous standards-related inventions for one of the world’s premier telecoms companies from standards contributions and change requests, frequently under intense time pressure and where technical accuracy and fallback positions are paramount. Prosecution then followed the evolving and future direction of the standards to build the SEP portfolio, navigated through careful claim charting. The team’s experience also includes prosecuting European patent applications and identifying standards mappings for Unwired Planet, who were involved in the seminal Unwired Planet v Huawei dispute in which the English courts set a global FRAND rate for the first time.
SEP/FRAND litigation. A member of our team was part of the legal team representing InterDigital in its FRAND dispute with Lenovo. This covered both technical trials and the FRAND trial, culminating in the second time the English courts set a global FRAND rate and providing experience of, and insight into, FRAND disputes of the highest value and legal complexity.
Supporting licensing discussions. We understand the framework and dynamics of FRAND licensing negotiations and the importance critical portfolio analysis and valuation methodologies play. We have evaluated claim charts of major SEP holders to assess essentiality in support of global cross-licensing negotiations.
Assisting clients with monetisation campaigns and litigation readiness. Building a SEP portfolio is one thing. Selecting the right patents to support royalty demands and, if necessary, assert through litigation is another. Our team members have worked with multiple licensing companies to identify the strongest SEP candidates for the task at hand across multiple standards including HEVC, 3GPP and Wi-Fi. By leveraging their technical and legal expertise, they selected candidates that supported the client’s commercial aims and mitigated risks from any future litigation.
We plug into in-house legal, IP and commercial teams to address the SEP-specific aspects of your strategy – wherever you sit in the value chain.
For SEP owners and innovators:
This article investigates current patent filing data amongst major brands, and broader industry activity within the sport of golf.
Read more
On Wednesday 18 June 2026, after years of discussion, the EU Parliament approved the New Genomic Techniques (NGT) Regulation, following the text provisionally agreed in December 2025.
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Few patent revocation actions go this far - fewer still end this decisively. This landmark win highlights the growing strategic role of national revocation proceedings.
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In G1/24 the Enlarged Board of Appeal of the EPO clarified that claims must be interpreted in light of the description when assessing patentability. However, it left open how this principle applies to added matter.
Read moreAppleyard Lees is dedicated to providing comprehensive intellectual property services in the U.K. and internationally. To discuss your IP challenges with a relevant professional, please submit the following brief details:
Principal Associate
MA(Cantab), MSc, CPA, EPA, Solicitor (England & Wales)
Arnie is one of the few people in the UK to have qualified as a UK and European patent attorney and solicitor of England and Wales. This provides him with a deep understanding of the full lifecycle of a patent, from conception through to co…