kaeyo Mayne, Author at Appleyard Lees

Podcasts Jul282025

The Greenshoots Podcast by Appleyard Lees – How Garuda Golf launched a successful golf clothing brand

In this episode, Vishal (Trade Mark Attorney) is joined by the three founders of Garuda Golf — a golf clothing brand that’s working hard to help make the sport more inclusive.

Articles Jul172025

Emotional Perception: Time to Face the Music?

Ahead of the next chapter in the ongoing UK proceedings regarding the ”Emotional Perception” patent application (application number GB1904713.3), our experts re-cap the story so far and share hopes on what might happen next.

Webinars Jul012025

KE Matters – How to protect your AI inventions

Discover what it takes to secure protection for AI-driven technologies through real-world scenarios—including autonomy stacks in self-driving vehicles and a computer vision system.

Articles Jun262025

G1/24 Decision of the Enlarged Board of Appeal

The Enlarged Board of Appeal issued their decision in the case of G1/24 on 18 June 2025. Our experts discuss the relevance for IP professionals.

Articles Nov222024

Thom Browne v adidas – are position marks valid?

In a decision with wide-ranging implications for position marks, the High Court dismissed adidas’ claims that Thom Browne’s ‘four-stripe’ motif infringes its iconic three-stripe logo. Here's everything you need to know about the case, and its implications.

Articles Dec162024

WaterRower v Liking: what is a work of artistic craftsmanship?

In the heavily anticipated decision of WaterRower v Liking, the Intellectual Property Enterprise Court (IPEC) of England and Wales considered the extent to which copyright protection can exist within functional designs. Our trade mark experts discuss.

Articles Oct222024

When will a small local business own goodwill?

This article examines the legal principles and considers the implications for brand owners managing goodwill in local businesses.

Articles Apr092024

How can brands avoid a dogfight when using comparative advertising?

There is a fine line between fair competition and trade mark infringement - in this article, one IP expert breaks down the differences and how they applied in a relevant 2024 case.

Articles Mar192024

Lidl v Tesco – when is a trade mark a legal weapon?

In the latest instalment of the clash between supermarket giants Lidl and Tesco, the English Court of Appeal provided valuable clarification on key issues of consumer perception, evidential thresholds, and bad faith registration — all of which have wide-ranging implications for brand owners and marketing practices in the retail sector.

Articles Jan162024

When will post-sale confusion be relevant to the assessment of trade mark infringement?

The outcome of the recent Iconix Luxembourg Holdings SARL v Dream Pairs Europe Inc & Anor case raises interesting questions for post-sale confusion. Our trade mark experts discuss.

Articles Dec012023

Industrial v Intelligent: when is acquiescence a defence to trade mark infringement?

The Court of Appeal's decision in Industrial Cleaning v Intelligent Cleaning brought to light important considerations concerning the defence of acquiescence in claims for trade mark infringement and passing off in the UK. Here's everything you need to know.