Karol Lau

Marketing and Business Development Director

BBA (Marketing), HKUST; Postgraduate Diploma in Marketing, CIM

Karol leads marketing and business development at Appleyard Lees, shaping how the firm presents its expertise, builds market visibility and strengthens client relationships. She works closely with partners to ensure the firm delivers clear, consistent and client‑centred service that supports commercial outcomes.

She brings 20 years’ experience from global law firms including Simmons & Simmons, Mayer Brown and Eversheds Sutherland, with deep expertise in international client development and cross‑border collaboration.

Karol previously headed marketing and business development for Asia and the Middle East at Eversheds Sutherland, leading regional strategy, client programmes and the firm’s cooperation with King & Wood China and the Asia Pacific Alliance of 40+ firms. She also co‑led business development for the global industrials and consumer sectors.

She holds a BBA in Marketing from the Hong Kong University of Science and Technology and a postgraduate diploma from the Chartered Institute of Marketing. She is fluent in English and Chinese.