Alison Dale

Events, Sponsorships and Business Development Manager

Alison joined Appleyard Lees in 2022 as Senior Marketing & Business Development Executive, and in December 2024 was promoted to Events, Sponsorships and Business Development Manager.

With over 12 years of event management expertise, Alison came to the firm with experience in the professional services sector and B2B marketing. Her role contributes to the business development strategic goals of the firm and the management of the events portfolio both international and domestic. Leading on the sponsorships and partnerships secured by the firm, Alison works hard to ensure return on investment of these initiatives and the best way to engage with external audiences.