Although the overall environmental impact of glass versus plastic versus metal is debated, the beverage industry is innovating in this area in response to consumer demand for non-plastic packaging.
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IP Solicitor Chris Thomas highlights the need for brand owners and manufacturers to protect trade secrets in the food and beverage industry.
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The European Court of Justice (ECJ, the highest EU court) decided that Nestlé (owner of the KitKat brand), has not shown the below shape has acquired distinctiveness in the European Union, for the purpose of keeping its trade mark registration
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