AL: People

Joanne Goodchild

Senior Associate

With over 20 years’ experience, Joanne embraces all aspects of trade marks, with a particular focus on helping clients gain a competitive advantage through distinctive trade mark selection, clearance and protection.

Working closely with clients, Joanne has proven successful in developing brands as well as being a key advisor to large organisations with household names in the fashion, FMCG and media sectors.

Her ability to provide prompt and clear advice enables clients to act quickly and decisively in exploiting and defending their intellectual property (IP).

A regular attendee at business events throughout the North West, Joanne is also an active speaker with a particular interest in trade marks in the online marketplace.

Specific areas of expertise in trade marks:

  • Branding
  • Copyright
  • Fashion and beauty
  • Filings and applications
  • Food and drink
  • Franchising
  • Licensing
  • Manufacturing
  • Professional practices
  • Retail

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