Appleyard Lees

Consumer chemical products

You only have to look around to see the huge range of consumer chemical products that are part of our daily lives. From personal care products such as shampoo, toothpaste, shaving gel and cosmetics, to cleaning products such as washing powder, detergents, bleaches and polish for our car or shoes, they are all around us. Many such products are in mature markets and competition is often fierce but there is still scope for innovation, and using patents to commercial advantage. Products such as laundry/dishwashing detergents and cosmetics are very heavily patented. Patents may cover formulations, new uses of materials, manufacturing and packaging innovations, and occasionally new ingredients.

At Appleyard Lees we combine the technical and legal expertise and the experience to provide the best service for our clients. For example, we have attorneys who have previously worked in research and development departments for some of the biggest companies in the world such as Unilever and GlaxoSmithKline. We also understand the commercial context of your product. Branding and identity may be equally important for success in such a highly competitive market. We have a strong team of patent and trade mark attorneys who can provide a comprehensive service which covers all IP aspects of your business.

In such a crowded and rapidly moving market, it is important to protect innovations in this field quickly. Therefore, schemes such as the ‘Green Channel’ at the UK Intellectual Property Office (UKIPO) and the ‘Green Technology Pilot Program’ introduced by the US Patent and Trademark Office (USPTO) can be used to accelerate progression of an application. This is particularly useful in fields where regulatory requirements demand that greener products are developed.